Seattle Polish Film Festival website

For their 25th anniversary, I volunteered to redesign and rebuild the Seattle Polish Film Festival website. The goal was to improve the content and make it more engaging, with the hope of improving ticket sales. After a social media campaign, the website saw a nearly  200% increase in traffic and a record ticket sales.

Visit Seattle Polish Film Festival. 

The previous site...

The existing website had served the SPFF for ten years and need an overhaul in its information architecture, content strategy, mobile layouts. I interviewed two long-time members of the festival and they commented the menu was confusing and it was difficult to find what was playing on which day. This led to a strategy of simplyfing the organzation of the pages and amplifying the content of the festival..

Site map and wireframing

Visual design and coding


"The improvements from 2016 to 2017 were pretty evident in traffic and ticket sales."

- Michal Pietrzyk - SPFF executive director